Annie Apple started with a nickname.

Anna's dad has been in the watch industry since he was 17. Over 40 years, he built relationships with the world's most trusted watch manufacturers, learned every detail of the craft, and somewhere along the way, started calling his daughter Annie Apple. When Anna decided to build a brand of her own, the name was never in question.

That foundation matters, because it shapes everything we make. Annie Apple launched in 2017 with one clear focus: fob watches designed specifically for healthcare workers. Not an afterthought, not a rebrand - built for them from the start. Designed in-house, made to be worn every single day, by the people who need a watch that actually works as hard as they do.

The same women clocking on in scrubs wanted something beautiful for when they clocked off. So we built that too.